KOFIC AT AWFF
Korean Film Council at Asian World Film Festival
Client: KOFIC (Korean government agency)
Designing Korean Film Council's promotional materials such as a banner, flyer, email invitation for Asian World Film Festival (AWFF)
The event was held at the Culver Hotel in Los Angeles from Oct 29 to Oct 30.
HIV PREVENTION CAMPAIGN & CONCERT
Client: MTV Korea, Standard Chartered Bank, The Body Shop.
As a design intern in MTV in 2012, I was in charge of designing overall branding and motion graphics of HIV prevention campaign and concert that K-pop singers participate in. I designed T-shirts, poster, banners, motion graphics, ticket and online advertisements and publicity. It was a great experience for me to manage a integrate branding project that is related to a critical social issue, aiming to raising awareness of AIDS prevention. I was careful to choose each graphic element and color scheme when designing a symbol and branding materials not to be off the essential point of this campaign.
Lots of K-Pop stars attended to this concert and campaign. The concert was held at Standard Chartered Hall in Seoul.
My x-Wife's Secret Recipe
Client: Who & Partners (Food Franchise Company)
Designing a menu, flyer and banner for Who & Partners' popular italian restaurant "My x-Wife's Secret Recipe" located in Seoul Finance Center.
Also, I designed the restaurant's second brand "Spaghetti Express" which is a pasta to-go deli targeted to busy students and city workers.
The menu focuses on making a customized recipe depending on each person's taste. Because the restaurant would be located in a popular location for students and young people, I intentionally chose pop-style design elements while keeping look and feel of spaghetti.
CI VEDIAMO A BARI
Client: CI VEDIAMO A BARI (ITALY FASHION BRAND)
Designing a brand identity (logo, branding materials) for CI VEDIAMO A BARI located in Gangnam, Seoul.
Comune x Fashion Graphic Design
Fashion graphic collaboration with Eunji and Sookyung and street fashion boutiques located in Itaewon, Seoul