Datorama - Designing Business Intelligence Dashboards
Business Intelligence, Dashboard
Dashboard UI works at Datorama as a Design Intern in Sales Engineering Team.
Project Timeline | Oct - Dec 2016
Role | UI Design & Development (HTML/CSS/JS)
Designer Intern in Sales Team at Datorama HQ.
Datorama is a global marketing analytics company which provides their innovative SaaS data platform that helps enterprises, agencies, publishers, and platforms manage and confidently execute upon vast amounts of data. I worked as a sole designer(intern) in Sales Team, assisting with sales managers and data engineers.
Starting my master's studies, I dreamt of designing real-time analytics dashboards to provide insights to customers, based on my undergrad majors in Visual Communication and Public Relations. Hence, working at Datorama was a great time to gain expertise in this field that enables me to learn about business intelligence and analytics platforms in depth along with developing programming skills.
My role includes:
• Created demo wireframes for interactive data visualization which shows clients' KPIs, and implemented the ideas as final prototypes.
• Leveraged social media data (Facebook, Twitter, Youtube) to create Social/Search/Display Performance dashboards that show social engagement data such as daily clicks, impressions, follows, CTR, CPM, CPC.
• Conducted competitive research and in business intelligence and ad-tech to find new ways of visualizing marketing data.
* All the clients' information and numeric data are hidden for their business security.
What I focused when designing dashboard interfaces
is to enhance aesthetics / readability / efficiency / consistency / interactivity
Present data on each single dashboard interface while maintaining it visually organized and appealing.
Support the aims and objectives of the intended clients to help them see their marketing performance at a glance.
Explicitly show them what the underlying quantitative and qualitative data mean.
Provide brief summaries or overviews to help users gain an instant understanding of the core data.
Provide instant access to more specific data with interactive buttons and navigations.
Use the available space economically to display data in a more sophisticated way.