Designing BI data dashboards at Datorama as a Design Intern in Sales Engineering Team.
Project Timeline | Oct - Dec 2016
Role | UI Design & Development
Tool | HTML/CSS/JS
Designer Intern in Sales Team at Datorama HQ.
Datorama is a global marketing analytics company which provides their innovative SaaS data platform that helps enterprises, digital marketing agencies, publishers confidently execute upon vast amounts of their marketing data. I worked as a sole designer(intern) in Sales Team, assisting with sales managers and data engineers.
By double majoring marketing (advertising & PR) in undergrad, I always wanted to find a better way to analyze customers' needs to segment targets. I conducted various methods such as focus group interviews, social media analysis, using CRM platforms. This made me more interested in marketing data.
Thus, starting my master's studies, I aimed to build designing real-time analytics dashboards. Working at Datorama was a valuable opportunity for me to design livestream analytics dashboards with my knowledge in information design and front-end development. Also, leveraging real-world social media data like clicks, follows, views was especially interesting because those data were always updating in real time, so I was able to relate what's trending to users' reactions over time.
My Role
• Designed user interfaces of Social / Search / Performance / Campaign Overview dashboards using HTML/CSS/Javascript and Datorama's widget & query to pull out real-time data.
• Created demo wireframes for interactive data visualization which shows clients' Key Performance Indicators, and implemented the ideas as final prototypes, for different clients to align with their marketing goals.
• Leveraged social media data (Facebook, Twitter, Youtube) to create Social/Search/Display Performance dashboards that show social engagement data such as daily clicks, impressions, follows, CTR, CPM, CPC.
• Conducted competitive research and in business intelligence and ad-tech to find new ways of visualizing marketing data.
Work Examples:
* All the clients' information and numeric data are hidden for their business security.
What I focused when designing dashboard interfaces
is to enhance aesthetics / readability / efficiency / consistency / interactivity
Present data on each single dashboard interface while maintaining it visually organized and appealing.
Support the aims and objectives of the intended clients to help them see their marketing performance at a glance.
Explicitly show them what the underlying quantitative and qualitative data mean.
Provide brief summaries or overviews to help users gain an instant understanding of the core data.
Provide instant access to more specific data with interactive buttons and navigations.
Use the available space economically to display data in a more sophisticated way.
